Ari Levi - Copywriter

Hey there.

2010-11-06T12:28:00.000-07:00

Welcome to where my work lives until I can build one of those snazzy websites. Since we may not know each other, I thought I'd start with my resume. Just like the ads on this site, clicking on the resume makes it bigger. Thanks for stopping by.

The Panamera - Four, uncompromised

2008-03-28T16:22:00.000-07:00

The purists said it couldn't be done. That putting four doors on a Porsche would only lead to compromise. Well, they couldn't have been more wrong. Every door on the Panamera leads to pure sports car performance.

Porsche - TV

2008-03-27T09:08:00.000-07:00

Fact: the best thing you can say about a Porsche is that it's yours.

Porsche - The new Cayenne: Utility, redefined

2008-03-26T09:58:00.000-07:00

Can utility be visceral? Can it be something you're actually passionate about? This campaign is based around the idea that as long as utility comes bearing the Porsche crest, it can be those things and more. Because in the new Cayenne, utility isn't just everything you need from a vehicle, it's also everything you could want from a Porsche.

THE MICROSITE:

Explore the site on your own at www.cayenne.com or play this video and get a taste of the experience.

USER GENERATED CONTENT:

Users were asked to join the Cayenne in redefining utility by adding their own utility definitions to "The New Utility" book. They could then share their definition with friends online knowing that the most popular definitions would be bound in a book published by Porsche.

WEB VIDEO:

WEB BANNERS:

MOBILE SITE:

PRINT:

Porsche - Boxster Spyder Launch

2008-03-21T22:56:00.000-07:00

Can you sell a car by touting the things it doesn't have? When you're trying to sell Porsche's leanest, most potent roadster ever you can. And you should.

The 2010 Boxster Spyder doesn't come with a stereo unless you request it. It doesn't come with air conditioning. That's extra. It doesn't even come with interior door handles (they went with cloth loops in the name of weight-reduction). The Boxster Spyder doesn't come with anything that detracts from what a roadster was meant to be: as pure a driving experience as you could ever hope for.

PRINT:

DIRECT MAIL:

WEB BANNER:

If it doesn't play, click on this link:
http://www.blogger.com/video-play.mp4?contentId=a1a6f9d5f6e4699b&type=video%2Fmp4

Edward Jones

2008-03-20T09:41:00.000-07:00

Edward Jones has been around a long time. Long enough to remember when financial advisors actually took the time to meet with clients face to face. And long enough to know that level of attention has become all too rare. So while times may have changed, what Edward Jones stands for hasn't. They continue to believe investing makes more sense when someone invests time in you.

The Edward Jones breath mint. Curiously conceptual.

PRINT:

NAPA - The Engine Behind Your Engine

2008-03-20T09:40:00.001-07:00

Unless you know a lot about cars, bringing yours to a mechanic means putting your faith in the honor system. So it's good to hear that the technicians at NAPA actually work by a code. That before ever answering to you, they have to answer to themselves.

Jack Daniel's Mustard

2008-03-20T09:40:00.000-07:00

Whaddya know? Even the mustard comes with a kick.

Reef Sandals

2008-03-20T09:07:00.000-07:00

Funny how what you put on your feet affects where your mind goes.

findthefeeling.com
Reefs take your mind places. This website lets the rest of you follow.

Small reef sandals would pop up on a map designating the warmest vacation spots in the world. Roll over a sandal and it not only tells you the weather there, it lets you book a flight.

AirTran Airways

2008-03-20T09:06:00.001-07:00

They don't just sell airline tickets. They sell those tiny little model airplanes too. And lucky for me, they felt they needed advertising to do so.

AirTran Airways

2008-03-20T09:06:00.000-07:00

What do you do when you've got no one behind your ticket counters because flights don't resume for a couple months? You put these up. That's what.

Air France

2008-03-16T20:49:00.000-07:00

An airline with all the niceties you need. So your vacation to anywhere begins before you even get there.

Baggage claim billboard:

PRINT:

WEB BANNER:

Porsche - Extras

2008-03-15T10:40:00.000-07:00

Web banner:

If it doesn't load, click on this link to view:
http://www.blogger.com/video-play.mp4?contentId=23c139f806aaca1f&type=video%2Fmp4